2017 Promax BDA Winners

Award

PROMAXBDA GLOBAL EXCELLENCE AWARDS 2017 – GOLD WINNER
ON-AIR STUNT PROMOTION – NAT GEO WILD, DESTINATION BRAZIL

 

When everyone’s tuning in to watch the Olympics what do you do to spice up your offering? Well, Nat Geo Wild decided on our retro Olympics spot with all of your favorite species. The games get WILD as our nostalgic sportscaster narrates the action. We climbed through the archives to find just the right acrobatics and aerial excitement. We took a shot with a silly and fun filled editorial. Design followed with a VHS tape playback look to bring it the distance. Thanks to Nat Geo Wild we stood at the top of the podium in this creative race.

Client: Nat Geo Wild
Creative Director: Jeff Strong
Producer: Footy
Editor: Drew Brody
Editor: Adam Kanner
Art Director: Garth Superville
Audio: Nick Karlin

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PROMAXBDA GLOBAL EXCELLENCE AWARDS 2017 – BRONZE WINNER
DAYTIME PROGRAM SPOT – CNN WORLDWIDE, MICHAELA LAUNCH

 

We’re honored to have won PromaxBDA Bronze as part of launching MichaeLA on HLN. Michaela Pereira co-hosted CNN’s weekday morning show “New Day,” but is now back in Los Angeles as she begins a new journey. “People are going to be the focal point of this show,” said Pereira who began hosting her very own morning show “MichaeLA” on HLN. When piecing this promo together, we noticed that “MichaeLA” aims to highlight people’s stories; so, it was a no-brainer to include people waving, smiling and nodding at her creating that community vibe.

When this project jumped in our lap, we couldn’t have been more excited. Instantly, we could relate with “MichaeLA” as this new morning show intends to bring a relaxed atmosphere while continuing to produce high-quality news coverage. This is fogomotion in a nutshell. Calm, cool, collected and yet, always creating high-quality content.

Client: HLN
Executive Director: Footy
Editor: Ryan Baker
Editor: Dave Gorrie
Art Director: Garth Superville
Graphic Design: Jenny Specker
Audio: Nick Karlin