Blue Moon (Artfully Crafted)

Branded Ent / Graphics / Promo

It all started with a simple request to fade one logo into another. And we took it from there. This project was pretty exciting for us. These spots are due to run in tandem with each full moon during the summer months. We all think the Blue Moon brand commercial is awesome and we wanted to match that look alongside Discovery’s logo.
So Garth got out the sketch tablet and pen and we found a behind the scenes video on the original commercial. Once we matched the artistic look with a custom brush in After Effects, a few strokes of the digital brush later and we were on our way to matching Blue Moon’s brand look inside of a Discovery graphics package.

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Client: Discovery
Producer: Jen Pennybacker
Design/Animation: Garth Superville
Audio Mix: Nick Karlin/Takoma Media