The Busy Mom

Digital / Shoot

Open on a locked shot of a high shelf with a really sugary cereal on it, something like SUPER FRUITY FROSTED SUGAR BOMBS. A child is desperately trying to reach up for it. A mom’s hand moves it out of the way and places an apple in the reaching hand, which is promptly thrown on the ground.

SUPER: Keeping your family healthy is hard. Lidl makes it easy.

It’s funny moments like this and a few others that we strung together for Lidl to show off just how taxing a busy mom’s life can be.


Client: LIDL

Director: Jeff Strong

DP: Trent Watts

Camera: Dave Gorrie

Edit: Dave Gorrie

Audio: Richard Humphries