S.E. Cupp, she’s a mom, a political commentator, a writer, and an all around strong woman. So when HLN came our way and asked us for a strong edit to help them launch their new show we were stoked. S.E. is tough and smart but she is also compassionate and kind so the biggest challenge was to capture all the many sides of S.E in a 30 second spot. So we put our heads together and first laid down a powerful driving music track that portrays a busy working woman ready to conquer the world. We think the music combined with eye catching visuals says it all.
Edit: Daniel McNeill, Dave Parsons
Audio: Richard Humphries | Takoma Media