As part of the Go Anywhere campaign we created our new pal “Swipey”. Working with LA based cartoon voice actors we were able to establish dynamic characters for our “digit”-al friends. Using an After Effects face-tracking feature we were then able to bring realistic expressions and nuances to our baddies. Onscreen text call-outs in a fingerprint font help to punctuate the overall message and style. Look out for stolen TV shows everywhere.
Featured on PromaxBDA’s Hot Spots!
Creative Director: Jeff Strong
Art Director: Garth Superville
Editor/Designer: Daniel McNeill
Editor/Designer: Dave Gorrie